MY PHILOSOPHY
How I Think About Music & Life
1. I DO THIS BECAUSE IT MAKES ME FEEL GOOD
My music is based upon emotion. I want to write, record and perform music that makes you smile, cry and touches you inside.
2. CRAFT + ART
It doesn’t matter if you have the most incredible technique as a musician, unless you have something to say you can’t be an artist. In my teaching I focus on developing the students craftsmanship on the guitar as well as their artistry. It’s when these two things combine that the magic happens.
3. GLOBAL OUTLOOK
Music is a global language which is why I spend so much of my time touring and teaching in different continents around the world. I also love collaborating with artists from other countries.
4. GOOD KARMA
What goes around comes around. I try to do things that create more good in the world, one note at a time.
5. WE SELL THINGS
We’re really proud to make and sell some of the best online courses and live guitar teaching experiences in the world. Our goal is to have my fans and students completely blown away whether that’s at a concert, a retreat, listening to my music at home, or taking one of my online lessons.
6. THAT’S HOW 99% OF WHAT YOU GET STAYS FREE
I want to produce some of the world’s best guitar education content and awesome music. It’s sponsor free and funded solely from my pocket. So I hope you don’t begrudge me when I occasionally market our paid retreats, courses, concerts, and Patron’s program. These allow me to feed myself and my dog Baxter, give back and continue to produce the vast majority of my creative work, free of charge.